Wednesday, November 10, 2021

Disney's Cloudy Vision - Part 1

Today's Disney has the idea backwards: Disney Parks should be imagined as places where a particular character/IP would live, not create an Avengers/Frozen/Coco area.

This has been going on since Iger, and Chapek has decided to leave that as it is, and drive the attendance and "plus-ups" route.  Instead of a fantastic, immersive experience for everyone, even if the cost has to rise, there's a push to get the base experience to "you are here", and everything else is an add-on: want to get to Disney from the airport?  Pay up.  Want to get on the rides?  Pay up.  

On top of that, they want to push you to certain areas.  They cloak it in an "improved experience", but Genie(+) is just a way to move you to the most profitable locations.  I'm sure there some good (planning staff schedules), but the main controls allow for them to point you to their idea of the "best experience."  

I just want to be able to drop into Disney World to walk around, jump on a ride, or grab some fish and chips without having to plan it 6 months out.  I really enjoyed the experience of being in Disney World - the atmosphere, the smiles, the immersion into a world away from the real world.


Disney's Cloudy Vision - Part 1

Today's Disney has the idea backwards: Disney Parks should be imagined as places where a particular character/IP would live, not create ...