That Was Quick

I dropped the idea of a streaming service changing the video you're watching for each view, and then AT&T gets called out for deciding to change your stream to better target ads.  I recommend you read the Verge article.

The plan AT&T lays out is much more disturbing: they'll combine data from all their properties - cellular, phone, media  change the stream - which will allow them to track you from watching the ad, to actually acting on the ad.  The Verge describes a customer who watches a car ad, and then is tracked going to the dealership. 

I suppose the positive is that you will not have to fill out that survey question about "Where did you hear about us?"